Public Speaking Tips: How to Write a Great Speech

Is a Keynote by Next Week Possible? Find Out How.

Patrick Schwerdtfeger discusses speech structure and how to write a good speech and guarantee a powerful close. Use it if you’re a motivational speaker, an executive preparing for a board meeting, a manager needing to motivate his/her staff or a salesperson wanting to make an impact with prospective customers. This approach to speech writing will dramatically and immediately improve your presentations and leave attendees inspired to take action.

Patrick’s approach is to write his speeches like a song with verses, a chorus and a “bridge” near the end. And what’s the bridge? Back in the 1980s, it was the guitar solo! In a speech, it’s designed to break attendees out of their rhythm and seal in the “surprising truth” of your speech. This speech structure virtually guarantees a powerful close.

Patrick also incorporates neuro-linguistic programming (NLP) to seed ideas during the speech and tee up the surprising truth before you even introduce it. He uses “The Office” as an example of topic “out-takes” and describes how you can use questions to make your speech insightful and powerful for the audience.

Patrick is a leading authority on global business trends and small business marketing. He’s the author of the award-winning book “Marketing Shortcuts for the Self-Employed” (2011, Wiley) and a regular speaker for Bloomberg TV. He has spoken at conferences and business events all around the world.

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