The Power of Big Data and Psychographics






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Description:
In a presentation at the 2016 Concordia Summit, Mr. Alexander Nix discusses the power of big data in global elections. Cambridge Analytica’s revolutionary approach to audience targeting, data modeling, and psychographic profiling has made them a leader in behavioral microtargeting for election processes around the world.

Speaker:
Mr. Alexander Nix
CEO, Cambridge Analytica