How to get better at sales
The number one thing we focus on on sales calls
(few people realize this, this is why they fail at sales)
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Today, we are going to talk about the most important thing that you need to handle on a sales call. That is your emotion. This is a crucial skills that you need to handle if you want to succeed in business. We are going to help you manage and leverage this emotion to perform better.
The #1 emotion that people feel on a sales call is fear. Your prospect is afraid of buying. Your goal as a sales person has to be to reduce the fear of your prospect and turn it into fear of missing out and excitement to get started. That is the opposite emotion to fear.
Buyers do not know where their life is heading. They are desperately looking for ways to make some money and you have to persuade them that your service is the right thing for them. The #1 thing that is missing from sales people is that they are not good dealing with emotional responses from people.
You have make people excited about your product. You need to be confident in what you are saying so that you can persuade them to buy from you.
If you make your prospect visualize how he is going to feel after the purchase and what the consequences will be, then you will close the sale easily. You will be able to trigger the right emotions in your client’s head.
Just because someone is scared and not ready to buy does not mean that this is not the right thing for him. Fear is holding people back most of the time. They are scared of buying and your goal is to overcome that fear.
People are afraid of things like asking your boss for a raise, talking to girls and public speaking, quitting your job and starting a business. People are focusing on fear rather than benefits.
People are looking for certainty and the closer you can get to that, the more likely is someone to buy.
We have hundreds of video testimonials of people who have quitted their job and started their own business successfully. That is how you can build certainty into your prospect. Testimonials can increase creditability and reduce fear.
You need to be connected to your client on a personal level as much as possible. If you show that you care about your customers, you help people and you provide real value, then your close rate will jump automatically.
You need to have intention of helping people and changing their business for the better. Clients appreciate that a lot.
Understand what you are actually doing and who you are selling to on a deep level with as much focus as possible is so important.
If you want to improve your sales and succeed in business, you should be part of a community. Join a group of people who are ready to help you in difficult times. It is much easier to achieve business success when you can see how other people are doing it.