How to Use Pre-suasive Tactics on Others – and Yourself | Robert Cialdini

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Pre-suasion is a method of priming an audience to receive your message more openly. It’s a powerful tool, and one that must be used in an ethical and just manner. Robert Cialdini’s latest book is “Pre-Suasion: A Revolutionary Way to Influence and Persuade” (


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Transcript – Pre-suasion is the process of arranging for an audience to agree with your message before they encounter it. Now that might sound like some form of magic but it’s not, it’s established science. Very often we can use pre-suasive tactics, even other kinds of influence tactics on ourselves to increase the likelihood that we will reach our goals, that we will obtain the outcomes that we hope for in a particular situation. There’s research, for example, to show that if you depict for people an image of a runner winning a race they become more achievement oriented and actually achieve their goal to a greater extent while that runner is in the background. There’s another piece of research, a follow-up research that shows that if you depict for people an image of Rodin’s The Thinker, the statue, they become more analytic and deliberative and they’re more likely to solve problems, difficult complex problems that they’re faced with. So this is something we can do to ourselves.

If we have a task that requires a lot of energy and motivation, put a picture of a runner winning a race in the corner of your computer screen where you’ll see that cue there while you’re preforming the task. If you’re analyzing a budget perhaps or developing some plan that requires a lot of strategic thinking, put a picture of The Thinker there and you’re more likely to achieve that particular goal. The thing is we get to control the cues in our environment that send us in directions that are likely to be successful for the particular task we have at hand. Read Full Transcript Here:

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