Influence and manage the public perception of an organisation with a public relations degree from Swinburne. Combining core communication and business principles, the Bachelor of Business (Public Relations) gives you the skills to help companies build lasting relationships with the people most important to their success. You will learn how to effectively communicate with your target audience through the production of engaging content, targeted messaging and strategic campaigns.
Along with important business skills, a public relations course gives you an understanding of digital marketing and online platforms. You’ll also learn how to manage stakeholders and find out how to best protect an organisation’s reputation in times of crisis. And once you graduate, you’ll be equipped to work in a range of public and private sector industries, from corporate communications to publicity.