MSc. Marketing Practice Course Overview at UCD Michael Smurfit Graduate Business School

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The MSc. (Marketing Practice) is a one-year, full time Masters degree programme based around the concept of Action Learning. It blends your existing theoretical knowledge with real commercial experience in a variety of marketing situations.

Approximately 42 graduates assume the role of Marketing Advisors on the programme every year. Advisors work on commercial projects for external corporate clients from an office at the UCD Michael Smurfit Graduate Business School, which mirrors any other professional environment. Past Advisors have worked on projects for organisations, such as Unilever, Vodafone, Nivea for Men, Glanbia and The Irish Rugby Football Union.

The MSc. (Marketing Practice) also provides you with the opportunity to grow in terms of personal and professional development. This development is assisted by skills enhancing seminars, including presentation skills, impression management and interview and CV preparation skills.

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