The 5 Paths to Communication Failure

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The 5 Paths to Communication Failure:
– Not know what you want
– Not know how to get there
– Not have a plan
– Not believe
– Not practice your pitch 5, 10 times

I have been teaching Persuasive Communications on MBA courses at IESE Business School for 10 years. This is part of a collection of short lessons compiled from my courses and shared for use both as a support to my classes, and a way of sharing this valuable knowledge to a wider audience via these awesome digital tools 😉

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