The First Step in Preparing a Persuasive Speech

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The very first thing to do in preparing a speech. Define your “Point X”. This gives clarity to what content serves the audience and what is irrelevant. Defining point X avoids the Data Dump – the worst of all presentations.

I have been teaching Persuasive Communications on MBA courses at IESE Business School for 10 years. This is part of a collection of short lessons compiled from my courses and shared for use both as a support to my classes, and a way of sharing this valuable knowledge to a wider audience via these awesome digital tools 😉

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